Where’s the fire?

If you have ever heard of a fire sale, you may be asking yourself, “Where’s the fire?”

The “fire” in fire sale is representative the drive to sell and the drive to succeed. The purpose of a fire sale for an online business owner is about gaining customers and increasing revenue through extreme discounts and high value. 

The main purpose of a fire sale is to gain new customers and to entice them to buy your products through limited time offers and low prices.

So, where’s the fire? Well, it lies within you.

If you are looking to maximize your efficiency and productivity, broaden your customer base and increase your revenue stream, then a fire sale just may be the marketing tool you need.

Here’s how it works. A fire sale lasts for a specific amount of time. Let’s say your fire sale will last for five days. On day one, you offer your new e-book for an extremely discounted price, 50% off or more. On day two, the price raises slightly and the discount goes down to 40%. On day three, the e-book is offered at only 30% off it’s original price. On day four, the price is 20% off and on day five, the final day, the discount decreases to only 10%.

As you can see, there is a significant savings, and therefore incentive, for customers to purchase the e-book as soon as possible! They will not want to miss out on such a great offer by waiting too long to make the purchase. This is not only a great way to make money quickly, but it can be a significant marketing tool to excite your customers on a consistent basis.